Idea to Money. Side hustle or day job. Be your own boss.

Idea to Money

You’ve made a resolution. 2018 is the year that you start your own business.

You’ve got an idea. It’s something you know you can be great at as soon as you can figure out how to get it going.

You’re excited to start making real money for work that you enjoy. That makes you feel proud and accomplished.

Screw the “shoulds” and the naysayers. You’re ready to start your adventure. Be your own boss. Earn the financial freedom you need to take control of living the life that you want.

Now, where do you begin?

Your Idea…


Maybe you haven’t done much with your idea yet because you’re not sure if it’s just a crazy dream. Maybe you’re worried you’re being foolish to think you could actually turn your idea into a successful, money making business.

Or maybe you’ve started working on it, but simply aren’t getting any traction. One step forward, three steps back. You’re spinning your wheels. Getting in your own way. Is it not working because it’s a terrible idea with no hope for success? Or have you simply not stuck with it long enough to make it work?

And how long is “enough??”

Or maybe you really want to make this happen, but you have SO many other things going on in your life. It’s overwhelming even knowing where to start. Figuring out what it is that you could do in the 30 minutes here, hour there, to move things forward as you continue on at your day job.

You wish you had a road map that could tell you if your idea is even worth pursuing and, if so, walk you through the steps you need to get it moving forward.

Imagine if you could have first-hand access to an expert on entrepreneurship

Someone who’s taught entrepreneurship for MIT, Harvard Business School, and some of the top startup accelerators.

What would you ask them?

How could they help propel your idea to success?

That is EXACTLY what you get with Idea to Money

I’ve spent the past 8 years helping high potential entrepreneurs start companies, including guest lecturing on entrepreneurship for MIT and Harvard Business School.

Today, I help individuals like you to create your own businesses so you can bring in additional money, become your own boss, gain financial freedom, and do work you feel proud of.

With Idea to Money, you’ll get answers:

  • Is my idea worth pursuing or am I wasting my time?
  • How can I transform it into a successful, money making business?
  • How do I validate that I’m on track? And that people will actually want to buy the products and services I’m offering before I spend the time and money to build them?
  • What are the specific steps I need to move my business forward?

You’ll be able to start your business with confidence

Because your answers will come from proven tools and techniques that have been used time and again by the world’s most successful entrepreneurs. And you’ll be personally guided by someone who has applied those techniques to all manner of businesses from high tech startups to small services businesses to solopreneurs to everything in between.

You’ll discover how to:

  • Create a business model (we’ll create your initial model during the workshop!)
  • Identify your target market and find your initial customers
  • Discover what your customers really want
  • Be able to communicate the value you’re providing
  • Create a marketing message that makes customers want to buy
  • Differentiate yourself from your competitors
  • Evolve your business model as you learn and grow your business


In just one week, you can have the formula to transform your idea into a successful, money making business. What are you waiting for?



Idea to Money Workshop

Here’s what you get when you sign up

Make it Work Workbook

A judgement-free, buzzword-free, easy to follow workbook that guides you through each of the key components you need to create a successful, money making business.

Private, Hands-On Workshop with Abby

A hands-on, intensive workshop where we cut right to the chase: how to transform your idea into a successful, money making business. We’ll create a working business model and you’ll walk away with a clear strategy for what you need to do to validate your idea and move your business forward. No fluff. All Action.

[90 minute 1:1 video call with Abby]

Audio Recording

Your workshop will be privately recorded for you to review later or share with any business partners or mentors as you wish.



Idea to Money is currently sold out. Click the button below to be notified once it opens back up.



“Abby is really smart, caring, responsible, and pretty much capable of figuring anything out. She knows the digital world as well as anyone, and as importantly, she understands business.

If you’re looking for a tech savvy partner to drive your venture forward (who is also a pleasure to work with), look no further.

– Chris Colbert (Director of Harvard Innovation Lab)

Abby completely changed the way I think about approaching innovation. 

She was engaging, informative, and absolutely inspiring. Abby brings a fresh, unique perspective that helped my team think differently about how to approach innovation. Abby successfully bridges the gap between the corporate world and the start-up world to connect the dots in a way that’s relevant, accessible and incredibly inspiring.”

– Perry Witmer (Innovation & Emerging Brands @ PepsiCo)

Working with Abby was nothing less than fantastic. Her passion for the work shines through with every detail.”

– Marcy Montanaro

We just wanted to express our most sincere thanks for everything you have done for our team.

You have been our biggest proponent from the beginning and for that we are so grateful. From your talk that really helped us to get our project off the ground, to the technical advice and support you have provided us this summer as we iterated, you have really been such a big part of every step of our journey.

We are so excited to keep moving forward and unbelievably thankful. It has been such a blessing, and we have learned and grown so much. The progress we have made is truly astounding, and we are so proud of what we have been able to accomplish. We could not have come this far without your aid.”

– Nicki, Conor & Kazuma, Harvard Innovation Lab team

Abby is an energetic, positive, creative-minded individual who obviously loves what she does, and it shows in her work. It was a delight to work with her!

Her work is truly world-class, from project inception all the way through to post-delivery support. She is masterful at setting realistic expectations but also delight and inspire her clients. Her creative touch infuses everything, and it leads to quite wonderful end results. If there’s a Midas Touch for UX, she’s got it.”

– Brian Kelly

Thanks so much for your thoughtful advice and guidance! We couldn’t have done it without you!”

– Peter Bull & Greg Lipstein, Founders of Driven Data

Abby brings an enthusiasm and sense of responsibility that brings any effort she joins to a win. With Abby on your team, you can be assured that any obstacles will be quickly tackled and addressed. Everyone will immediately feel the impact of her insight, initiative, and leadership.”

– Mary Vogel

“Thank you for your continued support and for your dedication to us as entrepreneurs. We would not have been encouraged to continue on this path without you.

– Asma Jaber, Co-Founder, PIVOTTheWorld



Idea to Money is currently sold out. Click the button below to be notified once it opens back up.



Still have questions? No worries, shoot me a note and I’ll do my best to answer them.