Unleash your genius, Create something awesome. Break free from the tyranny of sucky jobs.

Creativity Strategist for Tech Misfits

Coaching | About Abby | Testimonials

After 3 years at Harvard Innovation Lab helping students to create amazing things, today I’m helping people in tech who know that they have so much more to offer the world. I work with them to unleash their true potential and step into the work that they really want to be doing.

Legit. Creative. Badass. 
take control of your career (90 day program)

If you’re done with being held back by what others think you “should” be doing. If you’re ready to create the work that taps your true potential and allows you to step into your true self, then you’re in the right place.

As techies, we create the magic that powers the world. No one should be able to hold us back from that. And yet, as soon as we get really good at what we do, it’s like the world doesn’t know what to do with us. Where we fit. We end up in roles that don’t even begin to tap our full potential.

So you’ve got a choice.

You can continue to coast along on auto pilot. Just keep doing whatever it is that happens to get thrown in your path.

OR you can get out of your comfort zone, create something that actually uses your true potential, and use that to step into the work that you really want to be doing.

The work that the world really needs from you.

Because here’s the secret:

Nothing matters except for action.
You either do something or you don’t.

Following my three years at Harvard Innovation Lab, helping Harvard students to create amazing things, I’ve begun working directly with a limited number of individuals to help them get out of their comfort zones and realize their full potential.

In my experience, I’ve found the best way to do this is by creating something that taps your inner genius. I’ve helped people to create technology, companies, communities, content… There are so many things that you can create.

“The only thing I know about successful people is that they create things.

Steve Jobs made computers. Henry Ford made cars. Walt Disney made cartoons. Richard Branson made records. Elon Musk makes rockets. Oprah makes TV shows. J.K. Rowling makes books…

I can’t tell you how to be successful. But I can tell you that if you don’t make anything, you won’t be successful.”

– Dan Norris, Create or Hate

What will YOU make?

It’s not just about creating. It’s about being able to…

  • Take control of your career. Give yourself options and open yourself to new opportunities so you’re no longer dependent on the whim of a single employer
  • Stake your claim as the legit, creative badass that you are
  • Do that which has been calling to you (but you’ve been refusing to listen to)
  • Create something you feel proud of that shows the world you are a unique, creative force with which to be reckoned.
  • Make more money
  • Raise your visibility
  • Increase your confidence
  • Step into your true self
  • Be happy!

 

Apply Now

 

What will I create?

Anything that you want!

Most of the people that I work with

  • build cool technology (big or small!)
  • launch a new business
  • create a community around something they’re passionate about, or
  • create content to share ideas they’re excited about (starting a blog, writing a book, creating a podcast, teaching, speaking…).

The goal is to tap into your strengths, skills, experiences, perspective, and what you’re excited about. What it is that you’ve been secretly wanting to do, but haven’t because you’ve decided that it’s selfish or impractical (hint: it’s not).

Ask yourself: what would the legit, creative, badass version of you be creating?

What’s it like to work with Abby?

“Abby completely changed the way I think about approaching innovation. She was engaging, informative, and absolutely inspiring. Abby brings a fresh, unique perspective that helped my team think differently about how to approach innovation.”
– Perry Witmer (Innovation & Emerging Brands, PepsiCo)

“In short, Abby is really smart, caring, responsible, and pretty much capable of figuring anything out. She knows the digital world as well as anyone, and as importantly, she understands business. If you’re looking for a tech savvy partner to drive your venture forward (who is also a pleasure to work with), look no further.”
– Chris Colbert (Director of Harvard Innovation Lab)

“Abby brings an enthusiasm, and sense of responsibility that brings any effort she joins to a win. With Abby on your team, you can be assured that any obstacles will be quickly tackled and addressed.”
– Mary Vogel, Project Manager

“Abby is an energetic, positive, creative-minded individual who obviously loves what she does, and it shows in her work. It was a delight to work with her!”
– Brian Kelly, Engineer

“One of THE most memorable women I’ve ever met. Abby’s character, humbleness, integrity and authenticity are truly inspiring.”
– Marie Burns, Entrepreneur

“Working with Abby was nothing less than fantastic. Her passion for the work shines through with every detail.”
– Marcy Montanaro, Marketing and Operations

View more testimonials

The program

We launch in with an intensive, kickoff workshop where we get clarity on what you’ll be creating and set a strategy for your success, so that we can hit the ground running over the next 90 days. This can take place from my location in Central New Hampshire or in a 1:1 video call, whichever you prefer.

We’ll then have 10 scheduled video calls over the next 90 days as the real creative work happens and we put it out into the world to reap the benefits.

Be prepared. You will be given homework to learn and tasks to accomplish (think: agile sprints!), and I WILL hold you accountable for progress.

On each call, you’ll demo (and we’ll celebrate!) the awesome that you accomplished. We’ll review what you learned, what went great, and any surprises you encountered. We’ll discuss any issues or challenges you’re facing, revisit your goals, and lay out the plan for the following week to best set you up for success, based on our learnings.

You’ll receive mentorship, strategic guidance, encouragement and accountability. All calls will be recorded for you to keep and review at any time you wish.

Below is a summary of the program’s individual components.

Part 1: Clarity & Confidence.

CLARITY

What is it that you can create better than anyone else? What are you excited about creating? Afraid of creating? How do you envision yourself as a fully realized creative badass? Step 1 is figuring out what you’ll be creating.

CREATE SPACE FOR CREATING

When do you have your best energy? When are you your most creative? And what type of rules/schedule/framework works best for your personality? Step 2 is carving out the time and space in which you’ll be creating.

TELL YOUR RESISTANCE TO FUCK OFF

Is your inner critic telling you you’re not good enough? Don’t know enough? Aren’t ready to create great work? Is it playing tricks on you to ensure you do anything BUT what you need to be doing? Are others telling you they don’t understand why you’re doing this weird, different thing instead of being a clone like everyone else? Think of Step 3 as self-defense training.

ANSWER THE QUESTIONS: WHO GIVES A SHIT? AND WHY?

Who is it that you’re creating this for (“yourself” is a perfectly acceptable answer) and why should they care? Step 4 is creating your clear, concise, and compelling description of what you’re working on to help you in how you think about it, keep you motivated, and communicate it to others when you’re ready to do so.

Part 2: Create.

FOCUS!

Step 5 is overcoming the #1 killer of all would-be-great work. Don’t overthink it. Don’t try to do 20 different things at once. You just need to do one thing at a time and get ‘er done.

Bonus! When you’re able to hyper focus on creating what you love it puts you into a state of Flow, which has been described as both ecstasy and the secret to happiness.

EXECUTE

This is where you get to create! We’ll use best practices from lean, agile and lean startup to keep you going strong and sprint reviews to celebrate progress and continually evaluate how things are coming together towards meeting your goals to best set you up for success.

LEARN & EVOLVE

If you’re creating something new, that means you’re learning. Step 7 is continually incorporating what you learn to evolve your great work into it’s most successful version.

Part 3: Launch. Money. Badass

LAUNCH & PROMOTE

No waiting for some state of perfection that will never come! We’ll define what “ready” means up front and boom! Once you hit it, no excuses, time to put your baby out into the world! Step 8 includes developing strategies for how best to launch and promote what you’ve created to best meet your goals.

MAKE MONEY

If you want to take control of your career, you need to break your dependence on any one single employer. How can you leverage your heightened credibility, visibility, and confidence from what you’ve created to make more money? Step 9 is coming up with a strategy for how this can help you achieve financial freedom.

CLAIM YOUR PLACE AS THE LEGIT, CREATIVE BADASS THAT YOU ARE

Congratulations! You’ve created something truly unique from within yourself and made the world a better place through your contribution. Something you can point to and feel proud of. Something that helps differentiate you from the faceless masses. Something that shows others what a creative badass that you are.

Total legit.

 

Apply Now

 

Got Questions?

Click away…

Great question! I wrote a really long, possibly very dull answer and then realized, maybe it’s better if you just learn a little about me and my story on how I got here. So – if you haven’t yet – go check out My Story.

And then, if you want to know more – just ask!

Anything that you want!

Most of the people that I work with will do one of the following…

  • build cool technology (big or small!)
  • launch a new business
  • create a community around something they’re passionate about, or
  • create content to share ideas they’re excited about (starting a blog, writing a book, creating a podcast, teaching, speaking…).

You might not even be thinking about it as “creating.” You just know that you have more in you then what you’re currently doing. Or you’re fed up with the status quo and see a better way.

The goal is to tap into your strengths, skills, experiences, perspective, and what you’re excited about. What it is that you’ve been secretly wanting to do, but haven’t because you’ve decided that it’s selfish or impractical (hint: it’s not).

Ask yourself: what would the legit, creative, badass version of you be creating?

Nope. I work with people in all sorts of roles in the tech industry.

And while some of my clients do build technology (e.g., apps or robots), many create other things – companies or communities or content (starting a blog, writing a book, podcasting, teaching, speaking, etc.).

Totally stealing from Dan Norris in Create or Hate:

“Successful People Make Things:

Steve Jobs made computers. Henry Ford made cars. Walt Disney made cartoons. Richard Branson made records. Elon Musk makes rockets. Oprah makes TV shows. J.K. Rowling makes books…

I can’t tell you how to be successful. But I can tell you that if you don’t make anything, you won’t be successful.”

And it’s not just about creating, it’s about being able to:

  • Take control of your career. Give yourself options and open yourself to new opportunities so you’re no longer dependent on the whim of a single employer
  • Stake your claim as the legitcreative badass that you are
  • Do that which has been calling to you (but you’ve been refusing to listen to)
  • Create something you feel proud of that shows the world you are a unique, creative force with which to be reckoned.
  • Make more money
  • Raise your visibility
  • Increase your confidence
  • Step into your true self
  • Be happy!

As soon as you begin stepping out of your comfort zone and doing things that really stretch yourself, you’re giving yourself more confidence, more cred and more options so that you no longer have to be dependent on the whim of a single employer!

 

Remember. There’s a lot of magic out in the world. But you don’t get to see it by staying in your comfort zone.

Some people know exactly what they want to create. Some have already started creating. Some only have ideas. Since this is a 1:1 program, we’ll tailor it to wherever you are so any and all of the above are fine.

In the kickoff workshop, we’ll start from wherever you are to gain clarity on your goals, what you’ll be creating, what’s been getting in your way thus far, the strategy for how to overcome those obstacles and be successful.

Wherever you are, whatever you’re creating, at the end of the 90 days you’ll have created something you’re proud of and can begin to reap the benefits of.

That’s totally fine. Since this is a 1:1 program, we’ll tailor it to what will be the most beneficial for you. During the kick off, we’ll identify what it is that you want to have accomplished 90 days from today. We’ll get clear on what you can complete to gain real, tangible benefits towards your goals over the next 3 months.

They’re individuals just like you who are in tech and have a lot to offer but just aren’t getting the opportunity to realize their full potential.

  • Software developers
  • Engineers
  • Makers
  • Designers
  • Testers
  • Analysts
  • Data Scientists
  • Technical Managers
  • Consultants
  • Support
  • All the roles that make tech go!

All of us have these amazing skills to power the world. We should not be wasting away in cubicles, sitting in meetings, and doing work that falls short of our true potential.

I created this program specifically for people who are dead serious about breaking out of their rut to start realizing their full potential. About getting out of their comfort zone and engaging their creativity to break free from their dependence on the whim of a single employer. FREEDOM.

If you just want to talk and pontificate – hire another coach. If you just want to learn – go read a book. If you want to take ACTION and get RESULTS – this is your place.

Being a high achiever myself, I’m known to work best with other high achieving go-getters, people who are committed to their success no matter what, who are super excited and ready to get going and just need guidance on exactly how to claim their place as the legit, creative badass that they are and take control of their career. You will be expected to take serious and consistent action.

No excuses anymore. Be prepared for a very different way of thinking and full support while you step into your true self and begin unleashing your full potential.

One thing.

Most coaches focus on talking and planning and inspiration and strategies.

We’ll do those things too, but I focus on ACTION. At the end of the 90 days you’ll have created something you’re proud of and can begin to reap the benefits of.


I’ll be happy to coach you on creating an app, and I firmly believe that there is no better way to learn to code or to learn a new programming language then by BUILDING something with it. I can give you technical advice and point you to helpful resources, but I won’t actually be teaching coding.

Ok, I’m interested but I have a couple additional questions…

Great! If you’re ready to be pulled into your future then I’d love to jump on a video call with you to learn more.

 

Schedule A Call

 

I can’t wait to see you succeed. Let’s get going!

cheers & love,

Abby